Description:
Over two years of unmet promises in the ES Kenya, Siaiya EcoSociety agricultural program have led to negative perceptions among farmers. Some believe Francis has personally benefited at their expense, causing backlash including hostility and loss of confidence. Limited communication channels and lack of regular updates have worsened the situation, creating distrust and damaging relationships essential for the EcoSociety’s success.
Desired Outcome:
1. Clear, transparent, and regular communication with all stakeholders, (farmers).
2. A simple system for reporting project progress (weekly updates, short videos).
3. Restoration of trust between project leadership and community stakeholders.
4. No hostility or personal risks to EcoSociety leaders.
What Could Go Wrong:
1. Farmers alienated and distrustful, resisting future collaboration.
2. Further personal or property attacks due to frustration and anger.
3. Erosion of local community reputation, making external support harder to obtain.
4. Compromised long-term EcoSociety sustainability if trust is not rebuilt quickly.
Current Situation:
1. Farmers feel betrayed due to delayed or unfulfilled promises.
2. Limited communication from project leadership has allowed rumours and resentment to grow.
3. No structured system exists for regular updates or two-way communication between farmers and EcoSociety leadership.
Action Strategy:
1. Implement weekly updates via text or video, delivered by PHC leadership.
2. Organize community meetings (in-person or virtual) at key project milestones.
3. Use PHC Service governance to document commitments and track delivery.
4. Develop a farmer engagement plan integrating feedback loops and progress tracking.
Concern Category:
Communication
Location:
Analysis: Open Mindmap for C00270
| Snapshot History |
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| C00270_250911.pdf |